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Your own software, built around how you work.

Give our & your website or an idea. It sketches your app, screens and all, and shows what it could replace.

Or try:

Hey, I’m the &. What are we planning?

You pay every month for software built for everyone. We build yours, for less.

If it runs your business, we can build it.

Your CRM

Every customer, lead and booking in one place, moved off whatever you pay for now.

Instant quotes

Customers get a price on your site, day or night, then book.

Online booking

Bookings, deposits and reminders, straight into your calendar.

Missed calls texted back

Every missed call gets a text within a minute, before they call the next name on Google.

Follow-ups

Quote follow-ups, appointment reminders and review requests that send themselves.

Client portals

Customers log in to see where things stand, plus their files, invoices and messages.

Your own app

Ordering, booking or loyalty in the App Store and Google Play, with your name on it.

Connected tools

QuickBooks, Jobber, Google and the rest, finally talking to each other.

Something else?

If you can describe it, we can build it. Dashboards, internal tools, whatever your week needs.

Tell us what you need →

Software that works the way your business does.

Ridgeline Roofing · Estimates
This week’s estimates12 new
42 Elm St2,140 sq ft · Shingles$12,400Booked
18 Bay Ave1,620 sq ft · Metal$19,800Called back
7 Mill Rd2,900 sq ft · Shingles$16,100Booked
311 Main St N1,480 sq ft · Flat$8,900New
Inspections booked9 of 12

Rented software, or your own.

Off-the-shelf softwareNothing, you rent itPer user or location, and it goes upYou work around itTheirsA request in their queueA support ticket
A typical developerUsually $10,000 or moreHosting and fixes billed extraYesYoursBilled by the hourWhoever’s free
King & Main$0Part of your monthly, for less than you pay nowBuilt around itYoursIncludedThe people who built it

It costs less than what you pay now. And it does more.

Before you sign, we put what you pay today next to what you’d pay us. If we can’t beat it, we’ll tell you to keep what you’ve got.

From what you use now to your own.

01

Free call

Tell us what you use now, what it costs, and what you wish it did.

02

See it working

We build a working version on a private link. You try it before anything changes.

03

Switch over

We move your customers, bookings and history across, then help you cancel the old one.

04

We keep it running

Hosting, fixes, updates and changes, all part of your monthly.

Works with what you already use.

Google CalendarGmailOutlookStripeSquareQuickBooksJobberShopifyTwilioWhatsAppApp StoreGoogle Play

Questions, answered.

Something we haven’t covered? Ask us on a call.

Is it really $0 to build?

Yes. Tools like booking, quotes and payments by text are built free and included in Marketing & More, so there’s nothing to pay up front.

What does it cost each month?

Small tools are part of Marketing & More, $1,500 a month, which runs your whole digital side. A bigger build, like your own app or online ordering, gets a written quote before anything starts.

Will it really cost less than what I pay now?

Before you sign, we put what you pay today next to what you’d pay us. If ours isn’t lower, we’ll tell you to keep what you’ve got.

What can you build?

If you can describe it, we can build it: instant quotes, booking, client portals, mobile apps, ordering, internal tools and dashboards, or the software you already use connected together.

Can you move my data from my current software?

Yes. We move your customers, bookings and history across, and run both side by side until you’re happy with the switch.

How long does it take?

Most tools are working on a private link within a week or two. Bigger builds, like a mobile app, take longer, and you get a date before we start.

What happens if I leave?

Small tools come with Marketing & More, so they stop when the plan does, and your data and customer list are sent to you. There’s no fee to leave. A bigger build, like your own app, has its own terms, written into its quote before we start.

Do I need to be technical?

No. You tell us how you work, we build it, and we show you and your team how to use it.

Tell us what you need

Tell us what you use now and what it costs. We’ll show you what we’d build, and what you’d save.
$0 to build. Included in your monthly, for less than you pay now.